The Earth Collective, a premium haircare brand, faced a significant challenge—their revenue and ROAS dipped outside the summer season. Their best-selling Swimmers Hair Care Duo performed exceptionally well in warmer months, but sales stagnated during other times of the year, leading to inconsistent revenue.
Our mission was clear: Stabilize revenue and ROAS year-round by shifting the brand’s strategy from seasonal dependency to a consistent, high-performing model.
Through real-time data analysis and deep account insights, we identified key opportunities to transform The Earth Collective’s growth trajectory:
✅ Product-Centric Seasonal Strategy – Instead of promoting the Swimmers Hair Care Duo year-round, we shifted the focus to the Workout Hair Care Duo, which had broader demand across seasons.
✅ Homepage Optimization – We enhanced the homepage with better banners, clearer CTAs, and smoother navigation to drive better engagement.
✅ Product Page Enhancements – Improved descriptions, added trust signals, and restructured layouts to boost conversion rates.
✅ Checkout Optimization – To reduce cart abandonment, we streamlined the process with faster checkout, multiple payment options, and cart recovery strategies.
✅ Mobile Experience Overhaul – Since a majority of traffic came from mobile, we worked on faster loading speeds, better responsiveness, and mobile-friendly CTAs.
✅ Performance & SEO Fixes – We optimized site speed, fixed broken links, and improved SEO, ensuring better organic reach and higher conversion rates.
✅ Fraud Prevention Measures – After noticing high volumes of fake orders due to Flexi Pay integration, we implemented an OTP Checkout system using Shopify Checkout, reducing fraud and improving order legitimacy.
✅ Retention Marketing via WhatsApp – We introduced targeted bottom-of-the-funnel (BOF) WhatsApp marketing to re-engage potential buyers, leading to increased customer retention.
The impact was phenomenal:
By diversifying product promotions, optimizing the website experience, and implementing retention strategies, The Earth Collective successfully transitioned from a seasonal sales model to a sustainable, year-round revenue engine.
Our mission was clear: Stabilize revenue and ROAS year-round by shifting the brand’s strategy from seasonal dependency to a consistent, high-performing model.
Through real-time data analysis and deep account insights, we identified key opportunities to transform The Earth Collective’s growth trajectory:
✅ Product-Centric Seasonal Strategy – Instead of promoting the Swimmers Hair Care Duo year-round, we shifted the focus to the Workout Hair Care Duo, which had broader demand across seasons.
✅ Homepage Optimization – We enhanced the homepage with better banners, clearer CTAs, and smoother navigation to drive better engagement.
✅ Product Page Enhancements – Improved descriptions, added trust signals, and restructured layouts to boost conversion rates.
✅ Checkout Optimization – To reduce cart abandonment, we streamlined the process with faster checkout, multiple payment options, and cart recovery strategies.
✅ Mobile Experience Overhaul – Since a majority of traffic came from mobile, we worked on faster loading speeds, better responsiveness, and mobile-friendly CTAs.
✅ Performance & SEO Fixes – We optimized site speed, fixed broken links, and improved SEO, ensuring better organic reach and higher conversion rates.
✅ Fraud Prevention Measures – After noticing high volumes of fake orders due to Flexi Pay integration, we implemented an OTP Checkout system using Shopify Checkout, reducing fraud and improving order legitimacy.
✅ Retention Marketing via WhatsApp – We introduced targeted bottom-of-the-funnel (BOF) WhatsApp marketing to re-engage potential buyers, leading to increased customer retention.
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