The Brief - Marketing Lab

The Problem

The Harsh Truth About UGC in India

Pretty ≠ profitable.

Your feed looks great. Your CAC doesn't.

Creators who've never seen a Meta dashboard.

They make "content." You need conversions.

₹2–3L burned per quarter.

Reshoots. Wasted tests. Ad spend on dead creative.

20 videos a month. 18 die in 48 hours.

Volume without strategy = organised waste.

No feedback loop.

Every batch is a fresh gamble. Nobody learns.

You're shooting it yourself.

Every hour on a tripod = an hour not building the business.

Aishwarya Biswas

Founder, Auli · 8-Figure D2C Brand

She joined the team for a reason.

"I built an 8-figure brand on content. I know how hard it is. That's why I joined them."

"For years at Auli, we'd make beautiful content… and watch it flop in ads.

Then I started working with Mintu and the MarketingLab team. In 3 years, they've delivered hundreds of creatives that didn't just look great — they scaled our ad account.

Today, I'm getting more skin in the game with The Brief. Because winning creative is the #1 problem in D2C. And these guys solved it for me."

What You Get

UGC is the hero.
But we do the whole stack.

01 · THE HERO

UGC Video Shoots 5X ROI

Scripted from your ad data. Shot by vetted creators. Delivered ad-ready in 7–10 days.

Data-backed scripts Multiple hooks TOF / MOF / BOF Vetted creators Pro editing + subs 7–10 day delivery

View UGC Video Shoots

Product Shoots

Built to sell. Not to sit on Instagram.

Studio lighting Hero shots Ad-ready

View Product Shoot

Lifestyle Shoots

Aspiration sells. We shoot the life your customer wants.

On-location Model casting Mood-board driven

View Lifestyle Shoot

AI Video Ads

Test 10 hooks in the time it takes to shoot 1.

48–72hr turnaround Multi-hook A/B testing

View AI Video Ads

Static Ads

Offer-led. Benefit-driven. Made to win the click.

Meta & Google Carousels Marketplace

View Static Ads

Why Us

The Brief vs. Everyone Else

Typical UGC Agency	The Brief
Built by Content creators	Performance marketers who manage ₹50Cr+ in ads
Script strategy Generic templates	Data-backed scripts from winning ad frameworks
Hook testing None	Multiple hooks per video, A/B tested
Feedback loop One-way delivery	Ad data feeds back into next creative cycle
ROI guarantee None	5X returns on video investment or free reshoots
Understands funnel Makes "brand content"	Builds TOF / MOF / BOF specific creatives
Turnaround 2–3 weeks	7–10 business days, ad-ready

How It Works

From kickoff to scaling ads —
in 10 days flat.

Day 0

Strategy Call

Real conversation with media buyers. We audit your ads. You leave with clarity.

Day 1–3

Scripting

Data-backed scripts. Vetted creators. You approve before we shoot.

Day 4–7

Shoot & Edit

Multiple hooks. Strong CTAs. Subtitles. Platform-ready.

Day 7–10

Deliver & Win

Ad-ready files. Performance data feeds the next batch.

Social Proof

What Founders Say About MarketingLab

★★★★★

"From the get-go MarketingLab brought structure and clarity to our marketing efforts. They helped us refine our ad strategy, optimize campaigns, craft compelling ad copies, design high-performing creatives, and even generate UGC and hooks that actually convert. The level of detail and understanding they bring is unmatched."

Akshina Jindal - Bubble Me

Fashion & Lifestyle

★★★★★

"MarketingLab is managing our UGC and Meta performance, and I've been genuinely impressed by the quality and performance of the content they create. The CTRs and conversion rates are a direct reflection of the deep expertise Mintu and his team bring to the table."

Praval Pratap Singh - ONYC

Health & Wellness

★★★★★

"What makes them truly special is their sense of ownership — they don't just execute campaigns, they take complete responsibility for results. In just 4 months, they helped us scale to consistent six-figure revenue days."

Mukul Shah - Guttify

Beauty & Personal Care

FAQ

Questions? Answered.

How is The Brief different from regular UGC agencies?+

We're not a "content agency that also does ads." We're performance marketers who built a content arm. Every script is informed by live ad account data from 70+ D2C brands. We know what hooks get 8-second watch time, what CTAs drive add-to-carts, and what formats work for TOF vs. retargeting.

What does the 5X returns guarantee actually mean?+

Run our UGC videos as paid ads. If the revenue generated from those videos doesn't reach 5X what you paid us for the video production — we will produce additional videos at zero cost until you hit that benchmark. Pay us ₹1L? You should make at least ₹5L from those videos. No fine print.

What kind of brands do you work with?+

Primarily D2C and e-commerce brands doing ₹5L+/month in revenue who are spending on paid media. We work across beauty, skincare, food, fashion, health supplements, home & living, and more.

How fast do I get the videos?+

7–10 business days from script approval to ad-ready delivery. For faster turnaround, our AI Video Ads can be produced in 48–72 hours — ideal for rapid testing and seasonal campaigns.

Can you also run the ads for us?+

Absolutely. MarketingLab's core business is performance marketing — we manage ₹50Cr+ in ad spend across Meta, Google, and Amazon. The Brief is the content engine, but we also offer full-service media buying. Ask about combined packages on the strategy call.

Do you handle product shoots, lifestyle shoots, static ads, and AI video ads too?+

Yes. UGC is our hero offering, but we're a full creative production partner. Product shoots, lifestyle shoots, AI-generated video ads for rapid testing, and high-performing static ad creatives — all built with the same performance-first approach.

Your Competitors Are Already
Scaling With Better Creatives.

Every week you run ads with underperforming creatives is a week of wasted spend. Let's fix that.

Book Your FREE Strategy Call →30 minutes. No fluff. Real creative audit of your current ads.

Or WhatsApp us directly: Click here

Your ad creative is "meh."
That's why you're not scaling.

We give you back
5X what you pay us. Guaranteed.

The Harsh Truth About UGC in India

Pretty ≠ profitable.

Creators who've never seen a Meta dashboard.

₹2–3L burned per quarter.

20 videos a month. 18 die in 48 hours.

No feedback loop.

You're shooting it yourself.

"I built an 8-figure brand on content. I know how hard it is. That's why I joined them."

UGC is the hero.
But we do the whole stack.

UGC Video Shoots 5X ROI

Product Shoots

Lifestyle Shoots

AI Video Ads

Static Ads

The Brief vs. Everyone Else

From kickoff to scaling ads —
in 10 days flat.

Strategy Call

Scripting

Shoot & Edit

Deliver & Win

What Founders Say About MarketingLab

Questions? Answered.

Your Competitors Are Already
Scaling With Better Creatives.

Your ad creative is "meh." That's why you're not scaling.

We give you back 5X what you pay us. Guaranteed.

The Harsh Truth About UGC in India

Pretty ≠ profitable.

Creators who've never seen a Meta dashboard.

₹2–3L burned per quarter.

20 videos a month. 18 die in 48 hours.

No feedback loop.

You're shooting it yourself.

"I built an 8-figure brand on content. I know how hard it is. That's why I joined them."

UGC is the hero.But we do the whole stack.

UGC Video Shoots 5X ROI

Product Shoots

Lifestyle Shoots

AI Video Ads

Static Ads

The Brief vs. Everyone Else

From kickoff to scaling ads —in 10 days flat.

Strategy Call

Scripting

Shoot & Edit

Deliver & Win

What Founders Say About MarketingLab

Questions? Answered.

Your Competitors Are Already Scaling With Better Creatives.

Your ad creative is "meh."
That's why you're not scaling.

We give you back
5X what you pay us. Guaranteed.

UGC is the hero.
But we do the whole stack.

From kickoff to scaling ads —
in 10 days flat.

Your Competitors Are Already
Scaling With Better Creatives.