We're the growth team
your CFO actually likes.
MarketingLab is a performance marketing agency built for Indian D2C brands. We live inside your P&L, obsess over CAC, LTV and contribution margin, and treat every rupee of ad spend like it's our own. Pretty graphs are nice. Profit is better.
We've done things that made founders go "wait, do that again."
Not a portfolio. A highlight reel of bets that worked when everyone said play it safe.
Scaled the brands you saw on TV
Worked with Shark Tank D2C brands to turn that 90-second spotlight into a real, repeatable acquisition engine.
Took ROAS from "meh" to multiplied
Rebuilt account structures, creative testing and audience strategy until the spend curve and the revenue curve finally agreed with each other.
Owned the buy box, then the category
Marketplace growth playbooks that move brands from page 4 to page 1 — and keep them there profitably.
Built a UGC engine that prints winners
Our in-house creative vertical ships scroll-stopping UGC at volume — fed by real performance data, not vibes.
Fixed the leaky bucket, not just the top
Landing pages, CRO, retention and LTV — because pouring more spend into a broken funnel just breaks it faster.
Made the P&L the north star
We've sat in the founder's chair on dozens of D2C P&Ls. We optimise for contribution margin, not applause.
Four reasons we sleep fine and so will you.
ROAS is our religion
Every campaign answers to one question: did it make money? We worship the metric that actually pays your salaries.
Data-driven, not gut-driven
Opinions are cheap. We test, measure and let the numbers pick the winners — then double down on what's proven.
Website + marketplaces
Meta, Google, Amazon, your own store — a complete suite for D2C brands under one roof, so your growth isn't stuck on one channel.
Transparent, ROI-obsessed, result-driven
No black boxes, no jargon smoke. You see what we spend, what it returns and why — reported in the language of your P&L.
Numbers we're happy to be judged by.
80 people who turn ad spend into "wait, do that again."
The media buyers, strategists, designers and analysts behind every result. Hover to say hi.
Ajay Vagdale
Apurba Nath
Nayana Vyas
Saloni Vyas
Anurag Goswami
Rituparna Dutta
Aaryan Kar
Laxmi
Pranab Namta
Oishi Chatterjee
Ritabrata Bose
Shifa Islam
Jaya Paul
Kedar Khadake
Suvranil Debgupta
Subho Ghosh
Debkanya Das
Sejal Kumari
Soweta Shaw
Tunir Chatterjee
Anirban Naskar
Namrata Bajaj
Radhika Tambakuwala
Gouri Acharya
Eepsita Chatterjee
Harshit Mehrotra
Shubhacharan Roy
Sourav Das
Shreya Banerjee
Somnath Saha
Brishty Maity
Rupsa Pathak
Ayushman
Kiran Pandit
Ayushman Kundu
Kunami Soren
Madhu Malati Soren
Megha Nath
Abhilasha Das
Moumee Chaterjee
Priyanka Das
Sritapa Pal
Priya Bera
Kanishka Sahu
Loud Slack, louder wins, the occasional cake.
A look behind the dashboards. Drop your reels and culture clips into these slots.
Let's make your CFO smile.
If you run a D2C brand and you’re tired of agencies that report clicks instead of cash — we should talk.
