PowerSutra is a women-first apparel brand that designs smart, made-to-measure outfits for modern, confident women. With a strong focus on functionality, elegance, and personalization, the brand caters to working professionals who value both comfort and style.
Despite having a clear brand identity, PowerSutra struggled with low conversions, rising acquisition costs, and inconsistent campaign performance. When they partnered with us, the objective was to turn the account into a scalable and profitable growth engine while amplifying the brand story.
At the time of engagement, PowerSutra was facing several growth challenges:
Our mission was to:
Here’s how we tackled it:
1️⃣ Collection-Focused Promotion
The brand wasn’t leveraging its wide product variety effectively. We implemented collection-specific campaigns to spotlight different styles and improve catalog visibility.
2️⃣ Pant Suit-Focused Campaigns
Pant suits had a higher AOV and better conversion rates — so we focused 100% on scaling this hero category with creative and campaign depth.
3️⃣ Stock Management Fix
Frequent out-of-stock issues disrupted momentum. We worked closely with the team to ensure pre-stock alerts for bestsellers, maintaining a 10–15 unit buffer to prevent missed opportunities.
4️⃣ Controlled Discounting Strategy
While the account had a sale-heavy history, we introduced “Deal of the Week” and Quarterly Offers only on high-performing products, driving urgency without diluting brand value.
5️⃣ Introduction of UGC & Influencer Videos
Earlier, PowerSutra relied heavily on static creatives. We introduced UGC and influencer-driven content to add relatability and boost engagement — especially on performance campaigns.
6️⃣ Brand-Led Sales Campaigns
We launched branding campaigns with a sales objective — combining awareness-driven creatives with low-ROAS targeting. This helped widen the funnel while keeping brand voice consistent.
The results were clear and measurable:
✅ Ad Spend Scale-Up
✅ Improved ROAS
✅ Revenue & Visibility Growth
✅ Operational Alignment
PowerSutra’s journey is a testament to the power of strategy, structure, and storytelling in performance marketing. By focusing on bestsellers, aligning operations, and balancing branding with sales, we helped transform a struggling ad account into a sustainable and scalable marketing engine for a purpose-driven women’s apparel brand.
At the time of engagement, PowerSutra was facing several growth challenges:
Our mission was to:
Here’s how we tackled it:
1️⃣ Collection-Focused Promotion
The brand wasn’t leveraging its wide product variety effectively. We implemented collection-specific campaigns to spotlight different styles and improve catalog visibility.
2️⃣ Pant Suit-Focused Campaigns
Pant suits had a higher AOV and better conversion rates — so we focused 100% on scaling this hero category with creative and campaign depth.
3️⃣ Stock Management Fix
Frequent out-of-stock issues disrupted momentum. We worked closely with the team to ensure pre-stock alerts for bestsellers, maintaining a 10–15 unit buffer to prevent missed opportunities.
4️⃣ Controlled Discounting Strategy
While the account had a sale-heavy history, we introduced “Deal of the Week” and Quarterly Offers only on high-performing products, driving urgency without diluting brand value.
5️⃣ Introduction of UGC & Influencer Videos
Earlier, PowerSutra relied heavily on static creatives. We introduced UGC and influencer-driven content to add relatability and boost engagement — especially on performance campaigns.
6️⃣ Brand-Led Sales Campaigns
We launched branding campaigns with a sales objective — combining awareness-driven creatives with low-ROAS targeting. This helped widen the funnel while keeping brand voice consistent.
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