A deep dive into Just Bumm’s past campaigns helped us uncover key insights that shaped our approach:

1️⃣ Addressing Parental Pain Points Head-On

• Parents often worry about diaper rashes, discomfort, and leakage—we repositioned Just Bumm as the rash-free, skin-friendly alternative to synthetic diapers.
• Creatives focused on comfort, breathability, and long-term cost savings, making it easier for parents to see the value.
• We crafted messaging around eco-friendliness, sustainability, and savings to appeal to conscious buyers.

2️⃣ Leveraging UGC & Animated Creatives for Emotional Connection

• Given the lack of diverse content assets, we invested heavily in UGC featuring infants and real moms, allowing parents to relate to the brand.
• We introduced animated creatives to simplify product benefits in an engaging and visually appealing way, ensuring the message was clear even without extensive content.

3️⃣ Optimizing Audience Targeting for Maximum Efficiency

• Lookalike audiences based on past purchasers, engaged users, and website visitors proved to be the highest-performing segments, allowing us to reach high-intent buyers.
• While content played a key role, this account reinforced the importance of audience-based strategies, ensuring we reached the right users at the right time.

4️⃣ Performance Marketing with Structured Campaigns

• Instead of broad campaigns, we segmented ads by diaper type, age group, and use case (e.g., overnight use vs. daytime wear).
• We tested multiple ad formats (carousel, video, and static) to identify top-performing creatives.
• Dynamic retargeting campaigns were launched to convert visitors into buyers, improving overall ROAS.