A leading kids’ footwear brand came to us with a challenge: They had a solid product lineup—stylish and comfortable shoes, sandals, and flip-flops starting at just ₹299—but their revenue growth had hit a plateau. Despite offering podiatrist-approved footwear designed for growing feet, they were struggling to scale their sales.
We set an ambitious goal: 6X-7X ROAS with a strong revenue push. The brand needed a strategic revamp to turn things around and unlock its full potential.
Our deep dive into their marketing revealed two key insights:
The products were great, the pricing was right, but the messaging was weak.
Parents weren’t just looking for cute shoes; they wanted safe, comfortable, and expert-approved footwear for their kids. That became our central narrative.
 Their ad strategy was all over the place.
Instead of a scattered approach, we split campaigns by category (shoes, sandals, flip-flops), optimizing the creative for each.
The impact? Transformational.
Revenue Growth: From a steady baseline to a 5x growth surge, achieving remarkable scale and momentum in just a few months
 Daily Sales Surge: Up by 800%, now scaling at ₹3-4L per day.
From a struggling brand to a high-performing revenue machine, this transformation proves that the right messaging, structured ad strategy, and branding approach can turn potential into profit.
We set an ambitious goal: 6X-7X ROAS with a strong revenue push. The brand needed a strategic revamp to turn things around and unlock its full potential.
Our deep dive into their marketing revealed two key insights:
The products were great, the pricing was right, but the messaging was weak.
Parents weren’t just looking for cute shoes; they wanted safe, comfortable, and expert-approved footwear for their kids. That became our central narrative.
 Their ad strategy was all over the place.
Instead of a scattered approach, we split campaigns by category (shoes, sandals, flip-flops), optimizing the creative for each.
I’m okay with getting emails and having that activity tracked to improve my experience.
