Hello December is a premium home & décor brand specializing in aesthetically crafted products that elevate living spaces. While their high-AOV (Average Order Value) and low-AOV products were driving some sales, the brand struggled to scale consistently across all product categories.
The goal was to drive balanced sales across the entire product range instead of relying on just high- and low-AOV items. Our strategy focused on unlocking new audience segments and optimizing campaigns to ensure steady, scalable growth.
Our deep dive into the brand’s marketing and audience data revealed key opportunities:
✅ Niche Targeting by Category – Instead of a broad approach, we segmented the audience based on product categories, ensuring better reach and engagement.
✅ Architect & Designer Targeting – We identified that targeting architects and interior designers could unlock a whole new sales channel. This strategy generated leads and direct sales, positioning Hello December as a go-to brand for premium décor.
✅ Décor Styling Consultation Campaigns – We introduced a unique consultation strategy where potential buyers shared images of their spaces, and our team recommended the best products. This personalized approach significantly increased engagement and conversions.
✅ Leveraging Bestseller Momentum – Through data analysis, we found that mirrors were the brand’s best-selling category. We designed strategic campaigns around this product line, scaling sales while simultaneously boosting brand awareness.
📈 Ad Spend Growth – Increased from ₹1L/month to ₹1.5L/month in just three months while maintaining a strong ROAS.
🚀 Consistent ROAS Scaling – Grew from 2x ROAS to 5x in three months.
🎉 Festive Season Breakthrough – Achieved 25x ROAS in October during the festive season, making it the brand’s most profitable period ever.
By identifying key growth levers, focusing on niche targeting, and leveraging strategic campaign structures, we transformed Hello December into a high-performance brand with a scalable revenue model.
The goal was to drive balanced sales across the entire product range instead of relying on just high- and low-AOV items. Our strategy focused on unlocking new audience segments and optimizing campaigns to ensure steady, scalable growth.
Our deep dive into the brand’s marketing and audience data revealed key opportunities:
✅ Niche Targeting by Category – Instead of a broad approach, we segmented the audience based on product categories, ensuring better reach and engagement.
✅ Architect & Designer Targeting – We identified that targeting architects and interior designers could unlock a whole new sales channel. This strategy generated leads and direct sales, positioning Hello December as a go-to brand for premium décor.
✅ Décor Styling Consultation Campaigns – We introduced a unique consultation strategy where potential buyers shared images of their spaces, and our team recommended the best products. This personalized approach significantly increased engagement and conversions.
✅ Leveraging Bestseller Momentum – Through data analysis, we found that mirrors were the brand’s best-selling category. We designed strategic campaigns around this product line, scaling sales while simultaneously boosting brand awareness.
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