Hair Affair is a premium hair care brand offering science-backed solutions for healthier, stronger hair. Despite having quality products, the brand was struggling to scale their performance marketing efforts profitably.
We didn’t just run ads — we built a system.
✅ Segmented Product Strategy (Low AOV | Mid AOV | High AOV)
→ Low AOV: Helped maintain consistent order flow and scale.
→ Mid AOV: Brought in steady weekly orders.
→ High AOV: Focused optimization every 14 days to drive quality conversions (14–15 orders/month).
✅ Full-Funnel Campaign Structure
→ Designed with intent-based audience segmentation for each AOV tier.
→ Controlled budgets across the funnel to ensure efficiency at every level.
✅ Leveraged Founder-Led Content
→ Founder’s video content consistently outperformed other creatives — driving higher trust and engagement.
💰 ROI jumped from 2.2x (Nov) to 5.92x.
🚀 Revenue scaled from ₹4.45L to ₹5.67L.
📈 Ad spend increased from ₹75K to ₹1.15L — with profitability intact.
Success wasn’t just about increasing spend — it was about spending smarter.
With the right product segmentation, campaign structuring, and creative strategy, we helped Hair Affair not only scale but scale profitably.
We didn’t just run ads — we built a system.
✅ Segmented Product Strategy (Low AOV | Mid AOV | High AOV)
→ Low AOV: Helped maintain consistent order flow and scale.
→ Mid AOV: Brought in steady weekly orders.
→ High AOV: Focused optimization every 14 days to drive quality conversions (14–15 orders/month).
✅ Full-Funnel Campaign Structure
→ Designed with intent-based audience segmentation for each AOV tier.
→ Controlled budgets across the funnel to ensure efficiency at every level.
✅ Leveraged Founder-Led Content
→ Founder’s video content consistently outperformed other creatives — driving higher trust and engagement.
I’m okay with getting emails and having that activity tracked to improve my experience.
