Dira By Dimple is a contemporary Indian apparel brand, known for its elegant designs and modern ethnic wear crafted for today’s woman. While the brand was scaling through Meta ads, they faced a serious challenge that was eating into their profitability.
Despite Meta campaigns showing an attractive 3x–4x ROAS, the actual ROI was stuck at 1.2x.
Why?
We identified that the issue wasn’t just creative or targeting — it was leakage at the checkout and audience level.
Here’s how we fixed it:
✅ Integrated Go Kwik as the Checkout Partner
→ Optimized COD verification and improved order quality at the checkout level.
✅ Geo-Exclusions for High RTO Zones
→ Excluded top cities that were consistently contributing to fake orders and returns.
✅ Audience Clean-up & Fresh Targeting
→ Cut off 180-day website retargeting audiences (which had accumulated junk traffic).
→ Focused on new, high-intent audiences only.
✨ Fake order rate dropped from 40% to just 5%.
📈 COD share increased from 30% to 65% (with verified orders).
💰 ROI improved from 1.2x to 2.5–3x, making the campaigns truly profitable.
Key Takeaway
What looked like a high-performing ad account on paper was actually bleeding revenue due to backend inefficiencies. By combining conversion hygiene + audience strategy, we helped Dira By Dimple scale sustainably — not just on ROAS metrics, but on real, bottom-line profits
Despite Meta campaigns showing an attractive 3x–4x ROAS, the actual ROI was stuck at 1.2x.
Why?
We identified that the issue wasn’t just creative or targeting — it was leakage at the checkout and audience level.
Here’s how we fixed it:
✅ Integrated Go Kwik as the Checkout Partner
→ Optimized COD verification and improved order quality at the checkout level.
✅ Geo-Exclusions for High RTO Zones
→ Excluded top cities that were consistently contributing to fake orders and returns.
✅ Audience Clean-up & Fresh Targeting
→ Cut off 180-day website retargeting audiences (which had accumulated junk traffic).
→ Focused on new, high-intent audiences only.
I’m okay with getting emails and having that activity tracked to improve my experience.
