Dame Health is a wellness brand focused on addressing real hormonal health and fertility concerns through products backed by science and crafted with care. Despite having a meaningful product portfolio, the brand was struggling to break into profitability. Their flagship product — a generic protein powder — failed to gain traction. With a low ROAS, high RTOs, and inconsistent conversions, Dame Health needed a strategic overhaul to unlock growth.
When Dame Health approached us, their ad performance was stagnant, revenue was low, and customer acquisition was expensive. The brand lacked product-market resonance and its website experience didn’t support conversions.
Our objective was to:
We deployed a multi-pronged performance strategy focused on personalization, category expansion, and backend optimization:
1️⃣ Product Repositioning for PCOS Women
Instead of pushing a generic protein powder, we rebranded the product specifically for women with PCOS. Messaging centered around “made for you, not for everyone” — giving it a strong identity and resonance with a niche yet high-intent segment.
2️⃣ Fertility & Q+ Product Push
Launched and promoted focused solutions like the Women’s Fertility Pill and Men’s Fertilization Capsules. These products catered to pain points where customers were already searching for answers.
3️⃣ Website Revamp
We redesigned the entire website experience — simplifying navigation, strengthening product education, and adding trust signals to drive conversions.
4️⃣ Product Launch Strategy
Rolled out 11 new SKUs using a structured product plan. Each launch was backed by intent-based positioning, funnel testing, and dedicated ad creatives to build traction quickly.
5️⃣ RTO Reduction Plan
Excluded cities with high RTO rates based on internal data. Additionally, our sales team initiated follow-up calls for COD orders to confirm intent and reduce logistical losses.
6️⃣ Full-Funnel Performance Setup
Implemented a structured ad framework:
AOV-focused upsell flows for high-performing products
The turnaround was both profitable and scalable:
✅ ROAS Growth
Jumped from 2.0 in September to 4.4 by April
✅ Ad Spend Scaling
Scaled budget from ₹2.5L to ₹5L/month without compromising efficiency
✅ Revenue Efficiency
ROI increased from 2.9 to 4.4, making the brand consistently profitable
✅ AOV Surge
Average order value doubled — from ₹900 to ₹1800, fueled by bundling and better product recommendations
✅ Product-Market Fit
Repositioned products like the PCOS protein became bestsellers, showing that the right messaging can transform sales velocity
Conclusion
Dame Health’s journey shows how targeted positioning, portfolio expansion, and strategic backend fixes can turn a struggling brand into a scalable D2C success story. By aligning every touchpoint — from ad copy to product development — with customer needs, we helped Dame Health not only survive but thrive
When Dame Health approached us, their ad performance was stagnant, revenue was low, and customer acquisition was expensive. The brand lacked product-market resonance and its website experience didn’t support conversions.
Our objective was to:
We deployed a multi-pronged performance strategy focused on personalization, category expansion, and backend optimization:
1️⃣ Product Repositioning for PCOS Women
Instead of pushing a generic protein powder, we rebranded the product specifically for women with PCOS. Messaging centered around “made for you, not for everyone” — giving it a strong identity and resonance with a niche yet high-intent segment.
2️⃣ Fertility & Q+ Product Push
Launched and promoted focused solutions like the Women’s Fertility Pill and Men’s Fertilization Capsules. These products catered to pain points where customers were already searching for answers.
3️⃣ Website Revamp
We redesigned the entire website experience — simplifying navigation, strengthening product education, and adding trust signals to drive conversions.
4️⃣ Product Launch Strategy
Rolled out 11 new SKUs using a structured product plan. Each launch was backed by intent-based positioning, funnel testing, and dedicated ad creatives to build traction quickly.
5️⃣ RTO Reduction Plan
Excluded cities with high RTO rates based on internal data. Additionally, our sales team initiated follow-up calls for COD orders to confirm intent and reduce logistical losses.
6️⃣ Full-Funnel Performance Setup
Implemented a structured ad framework:
AOV-focused upsell flows for high-performing products
I’m okay with getting emails and having that activity tracked to improve my experience.
