Case Study

Bubble Me

Bubble Me

Overview

A growing wellness brand approached us with a pressing challenge: their Return on Ad Spend (ROAS) was far from optimal despite significant investments in digital marketing. While their product lineup, including bath salts and other wellness essentials, had strong potential, their campaigns were plagued by high Customer Acquisition Costs (CAC) and inconsistent revenue returns.

Objective

Our primary goal was to push the brand’s ROAS significantly above 1X and turn their ad strategy into a sustainable, high-revenue engine. The key to achieving this? Optimized campaign structuring, product-specific promotions, and an aggressive holiday push.

The Strategy

Our deep dive into their advertising approach revealed three core insights:

  1. High CAC and Inefficient Campaigns – Their existing campaign structure was leading to wasted ad spend without driving conversions at the required efficiency.
  2. Lack of Focus on Bestsellers – While they had a broad product range, the best-performing item—bath salts—wasn’t being adequately prioritized.
  3. Creative & Website Gaps – Their creatives and website experience weren’t optimized for conversions, leading to lost sales.

Execution

  • The results were game-changing. Here’s how revenue scaled within months:
  • First Month (Ad Spend: ₹16,000) → 1X ROAS
  • December Revenue: ₹2.09 Lakh
  • February Revenue: ₹3.47 Lakh (a 66% increase from December!)

Additionally:

  • Daily Sales Volume Increased Significantly
  • ROAS Grew Beyond 1X, steadily improving with each campaign refinement.
  • More Sustainable CAC, ensuring long-term profitability.

Final Takeaway

This transformation proved that a data-driven approach, structured ad testing, and an optimized budget allocation can completely turn around a struggling ad account. By focusing on the right product at the right time and refining creative + website elements, we unlocked consistent growth and sustainable revenue streams.

Objective

Our primary goal was to push the brand’s ROAS significantly above 1X and turn their ad strategy into a sustainable, high-revenue engine. The key to achieving this? Optimized campaign structuring, product-specific promotions, and an aggressive holiday push.

The Strategy

Our deep dive into their advertising approach revealed three core insights:

  1. High CAC and Inefficient Campaigns – Their existing campaign structure was leading to wasted ad spend without driving conversions at the required efficiency.
  2. Lack of Focus on Bestsellers – While they had a broad product range, the best-performing item—bath salts—wasn’t being adequately prioritized.
  3. Creative & Website Gaps – Their creatives and website experience weren’t optimized for conversions, leading to lost sales.

Here's What We Did

Here’s how we transformed their approach: ✅ Creative Testing Campaign – We systematically tested different creatives to identify the highest-converting visuals and messaging. ✅ Catalog & ASC Campaigns – We structured ad campaigns focusing on best-performing categories, ensuring a diversified yet effective spend distribution. ✅ Best-Seller Focus – Bath salts emerged as the strongest performer, so we allocated 90% of the ad budget to this product while reserving 10% for other items. ✅ Christmas Gifting Campaign – A special seasonal push helped leverage the gifting mindset, driving additional revenue during the holiday period. ✅ Website Overhaul – Multiple rounds of site optimizations improved the checkout experience, leading to better conversion rates.

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