A growing wellness brand approached us with a pressing challenge: their Return on Ad Spend (ROAS) was far from optimal despite significant investments in digital marketing. While their product lineup, including bath salts and other wellness essentials, had strong potential, their campaigns were plagued by high Customer Acquisition Costs (CAC) and inconsistent revenue returns.
Our primary goal was to push the brand’s ROAS significantly above 1X and turn their ad strategy into a sustainable, high-revenue engine. The key to achieving this? Optimized campaign structuring, product-specific promotions, and an aggressive holiday push.
Our deep dive into their advertising approach revealed three core insights:
Additionally:
This transformation proved that a data-driven approach, structured ad testing, and an optimized budget allocation can completely turn around a struggling ad account. By focusing on the right product at the right time and refining creative + website elements, we unlocked consistent growth and sustainable revenue streams.
Our primary goal was to push the brand’s ROAS significantly above 1X and turn their ad strategy into a sustainable, high-revenue engine. The key to achieving this? Optimized campaign structuring, product-specific promotions, and an aggressive holiday push.
Our deep dive into their advertising approach revealed three core insights:
I’m okay with getting emails and having that activity tracked to improve my experience.
