When Amounee, a premium handcrafted saree brand, came to us, they were struggling to scale. Their marketing relied solely on catalog ads, with no structured creative strategy—making their Meta ad account unstable and unscalable. Despite having a stunning collection of handwoven sarees, their revenue growth had stalled.
Our goal was clear: scale Amounee’s revenue while maintaining a 3.5x ROI. The brand needed a complete performance marketing revamp to drive stability and long-term growth.
Our deep dive into their account revealed two major gaps:
1️⃣ Creative Strategy Was Missing
Amounee had a great product range, but their ads lacked storytelling and engagement. Instead of just pushing catalogs, we focused on collection-based branding ads that resonated with the right audience.
2️⃣ The Campaign Structure Was Broken
A lack of segmentation meant their budget wasn’t being spent efficiently. We discovered that out of 200+ products, only 20-30 pages were getting traffic from Meta ads.
The impact? Transformational.
📈 Revenue Growth: Scaled by 81% in just 5 months while maintaining a 3.5x ROI.
🚀 Order Volume Surge: Orders increased from 294 to 751 in just 3 months.
🎯 Higher Conversion Rate: Improved from 0.4x to 0.9x, leading to better efficiency in ad spend.
📊 Improved CTR: Click-through rate jumped from 4% to 6.5%, ensuring stronger audience engagement and ad effectiveness.
🔥 Branding Became the Game-Changer: Our storytelling approach in MOF campaigns hit a 5x ROAS, proving that brand perception plays a major role in sales.
From an underperforming ad account to a thriving revenue powerhouse, Amounee’s transformation proves the impact of structured campaigns, high-converting creatives, and a brand-first marketing approach. 🚀
Our goal was clear: scale Amounee’s revenue while maintaining a 3.5x ROI. The brand needed a complete performance marketing revamp to drive stability and long-term growth.
Our deep dive into their account revealed two major gaps:
1️⃣ Creative Strategy Was Missing
Amounee had a great product range, but their ads lacked storytelling and engagement. Instead of just pushing catalogs, we focused on collection-based branding ads that resonated with the right audience.
2️⃣ The Campaign Structure Was Broken
A lack of segmentation meant their budget wasn’t being spent efficiently. We discovered that out of 200+ products, only 20-30 pages were getting traffic from Meta ads.
I’m okay with getting emails and having that activity tracked to improve my experience.
