Bluebein, a rising personal care brand, was facing critical challenges that hindered their growth: Low Average Order Value (AOV), Poor ROAS, High Customer Acquisition Cost (CAC), and weak link click-to-landing page view rates (only 60%). They needed a complete turnaround strategy to stabilize and scale profitably.
Our mission was to increase AOV, improve ROAS, reduce CAC, and create a seamless pathway from ad clicks to conversions while growing the brand sustainably.
After an in-depth audit and real-time data analysis, we deployed a multi-faceted strategy to address each problem point:
✅ Boosting AOV with Smart Bundles – We introduced combo packs (Day 30-60-90 packs) to encourage higher cart value and added volume discounts for multi-product purchases.
✅ Retention & Loyalty Push – Through WhatsApp broadcasts targeting existing customers, we activated a loyalty loop that brought customers back while lowering CAC.
✅ CAC Reduction via Geo-Targeting – To cut wasted spend, we excluded low-ROAS states and focused on high-performing regions.
✅ Hyper-Targeted Regional Campaigns – We launched region-specific campaigns:
Age-Based Targeting: Refined focus on age segments with higher buying intent.
The transformation delivered exceptional growth:
By addressing AOV, CAC, and audience targeting simultaneously, Bluebein’s growth trajectory shifted from stagnation to acceleration. Smart product bundling, regional relevance, and retention-focused strategies proved key in scaling both revenue and profitability.
Want to fix your AOV and ROAS issues? Let’s engineer your brand’s growth story.
Our mission was to increase AOV, improve ROAS, reduce CAC, and create a seamless pathway from ad clicks to conversions while growing the brand sustainably.
After an in-depth audit and real-time data analysis, we deployed a multi-faceted strategy to address each problem point:
✅ Boosting AOV with Smart Bundles – We introduced combo packs (Day 30-60-90 packs) to encourage higher cart value and added volume discounts for multi-product purchases.
✅ Retention & Loyalty Push – Through WhatsApp broadcasts targeting existing customers, we activated a loyalty loop that brought customers back while lowering CAC.
✅ CAC Reduction via Geo-Targeting – To cut wasted spend, we excluded low-ROAS states and focused on high-performing regions.
✅ Hyper-Targeted Regional Campaigns – We launched region-specific campaigns:
Age-Based Targeting: Refined focus on age segments with higher buying intent.
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