Bare Boho Living is a premium home décor brand that blends timeless aesthetics with sustainable craftsmanship. Known for its elegant and earthy designs, the brand caters to niche audiences like boutique hotels, resorts, and homestays, offering handcrafted pieces that transform spaces into serene sanctuaries. With a strong focus on quality and detail, Bare Boho Living brings sophistication and warmth to modern interiors.
When Bare Boho approached us, they were in the very early stages of their business, operating from a single outlet. While they had a unique and high-quality home decor product range, their online presence and advertising strategy were underdeveloped. With a fresh ad account and a modest budget of ₹75,000/month, their Return on Ad Spend (ROAS) was at a low 0.8x. Our challenge was to establish a profitable and scalable advertising strategy that would set the foundation for long-term growth.
Our goal was clear: improve ROAS, increase brand visibility, and drive conversions by targeting the right audience segments and refining their marketing approach. We needed to communicate the brand’s uniqueness and product features effectively while optimizing ad performance for better returns.
Our deep dive into Bare Boho’s marketing revealed key opportunities to drive results:
1️⃣ Niche Audience Targeting: Instead of broad targeting, we focused on high-intent buyers such as boutique shop owners, homestays, and resort owners who resonate with premium home decor.
2️⃣ Creative Optimization: We crafted niche-specific creatives that spoke directly to these audience segments, highlighting how Bare Boho’s decor pieces enhance aesthetics and elevate interiors.
3️⃣ Effective Messaging: We refined the ad copy and visuals to emphasize product craftsmanship, exclusivity, and premium appeal, ensuring it resonated with the right buyers.
4️⃣ WhatsApp Add-On Button: To facilitate direct conversations and conversions, we implemented a WhatsApp add-on button, which significantly improved engagement and drove purchases.
The impact? Game-changing.
✅ ROAS Growth: From an unscalable 0.8x to a profitable and growing account. ✅ Revenue Boost from WhatsApp: The WhatsApp add-on button alone contributed to 33% of total revenue in just two months. ✅ Increased Engagement: By targeting niche audiences and tailoring creatives accordingly, we saw significant improvements in ad engagement and conversion rates. ✅ Stronger Brand Positioning: Bare Boho’s brand narrative is now more refined, making them stand out in the competitive home decor space.
From an early-stage, struggling brand to a growing home decor business, Bare Boho’s journey proves that the right targeting, messaging, and conversion strategies can unlock immense potential.
When Bare Boho approached us, they were in the very early stages of their business, operating from a single outlet. While they had a unique and high-quality home decor product range, their online presence and advertising strategy were underdeveloped. With a fresh ad account and a modest budget of ₹75,000/month, their Return on Ad Spend (ROAS) was at a low 0.8x. Our challenge was to establish a profitable and scalable advertising strategy that would set the foundation for long-term growth.
Our goal was clear: improve ROAS, increase brand visibility, and drive conversions by targeting the right audience segments and refining their marketing approach. We needed to communicate the brand’s uniqueness and product features effectively while optimizing ad performance for better returns.
Our deep dive into Bare Boho’s marketing revealed key opportunities to drive results:
1️⃣ Niche Audience Targeting: Instead of broad targeting, we focused on high-intent buyers such as boutique shop owners, homestays, and resort owners who resonate with premium home decor.
2️⃣ Creative Optimization: We crafted niche-specific creatives that spoke directly to these audience segments, highlighting how Bare Boho’s decor pieces enhance aesthetics and elevate interiors.
3️⃣ Effective Messaging: We refined the ad copy and visuals to emphasize product craftsmanship, exclusivity, and premium appeal, ensuring it resonated with the right buyers.
4️⃣ WhatsApp Add-On Button: To facilitate direct conversations and conversions, we implemented a WhatsApp add-on button, which significantly improved engagement and drove purchases.
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