Are you sick of your mainstream 9 to 5 job? (Just Kidding! We all know 9 to 5 is a myth)
Do you start feeling the Monday blues from Sunday evening?
Did you leave your job and are looking to start fresh?
Do you feel that you’re working for peanuts?
Maybe you’re looking for your first job?
OR maybe, you’ve just reached a point where there is no more room to grow and you are bored?
If you fall into even one of the categories mentioned above, you are in the right place and continue reading to explore the nitty-gritty of one of the most exciting, well-paying, and in-demand career opportunities in the world.
Do read about Top 10 Digital Marketing Trends That Will Dominate 2021.
Don’t take our word for it! A study by PayScale shows that the average salary for a Digital Marketer in India is Rs. 5,33,333!
The best part, you don’t even need a specialized degree for it! All you need is a knack for developing new skills, the determination to succeed, and the courage to keep going.
What will we be covering in this Ultimate Guide?
- Why should you consider a career in Digital Marketing?
- Drawbacks of a career in Digital Marketing.
- What is Digital Marketing?
- The most relevant Real Life Example Ever!
- Different Aspects of Digital Marketing
- How to create a demand for yourself?
Wondering “What’s In It For Me?”
Let’s sum it up for you:
1. If you are yourself a business owner, you should’ve started exploring digital marketing yesterday!
Nevertheless, it is of extreme importance for you because it is the next step for your business. Don’t want to be left behind while the whole world goes online. Right?
2. If you are or were working in a job, then this could also be your chance to start something new, on your own and for yourself. Imagine being your own boss!
3. You like the security a job brings? Well, it is also one of the fastest-growing careers right now. All the companies, big or small, are going online to expand and explore new avenues. Obviously, they need someone skilled to take care of their digital marketing needs.
Still unsure? There’s more!
4. Like making a big fat paycheque? Turns out people and companies pay really well if you can prove your worth and be indispensable. And, that’s not a joke, as a freelancer you could decide how much you want to charge per hour based on your proven skills. Even as an employee, you could ask for a generous raise because of your added expertise. Look at the hourly rates these Indian freelancers are making.
5. There aren’t a lot of skilled digital marketers out there. That’s a fact! Everyone is still learning as it turns out, less than 10% of the marketers would even qualify for an entry-level job in Digital Marketing. You could be a part of a very elite group!
Surely, now you understand “What’s in it for you?”
Wait! There are a few thorns with this bush of roses.
It is our moral responsibility to warn you- being a digital marketer is no cakewalk.
Consider it as a career option only if you are willing to:
1. Put in the work and have a “I will NEVER GIVE UP” attitude.
Please don’t think that just because digital marketing allows more flexibility and freedom, it’s easy and you could do it with your eyes closed. It’s not!
It takes time, commitment, and consistency. You cannot give up halfway. You will have to put in your hours and effort. But it will all be worth it! The returns on investment are quite good.
2. Keep learning.
If you are one of those people who thought they will never have to learn anything new the day they graduated. This is definitely not the career option for you. Digital Marketing is constantly evolving, the only people who succeed are the ones who are willing to evolve, learn, and grow with it.
Of course, the willingness to learn new things is what keeps one young. You could be 50 with the heart and brain of a 25-year-old. But, that’s only if you are willing.
What’s Digital Marketing?
The simplest explanation- marketing done on all digital platforms.
This includes all social media applications, websites, mobile applications essentially everything under “www.”
The goal is to reach the intended audience- wherever and whenever they are available.
You may want to consider reading our Step By Step Guide To Get Started With Digital Marketing.
Think about how much time you spend online!
Reaching out to people online is the easiest way for brands to promote their products, services, and themselves.
You can target very specific groups of people, reach out to them on their preferred medium, have actual conversations with them, and give them all the information they could want.
And, guess what?
All of this, and it would still cost you less than the traditional mediums!
Since you’ve already reached this point, continue reading to see how you have also been affected in ways you didn’t even realize.
Real-Life Example: YOU!
When was the last time you bought a phone? How did you buy a new phone?
Did you just walk into the store and buy a new one? No, Right?
Chances are, that you realized that you wanted a new phone and started searching for phones which best suited your needs and budget online.
Maybe, you also check out the brand websites and reviews online? Some YouTube unboxing videos too?
Point being, that you didn’t just impulsively buy a phone, you made a well-informed decision to buy one; after thorough research online.
The brand’s online presence was the first time it got the opportunity to come in contact with you and start building a bond with you; trying to make sure that whether you went to the store or bought the phone online, you would ask for the same brand first.
Digital Marketing helps you build and nurture a connection with your audience. Instead of talking to them, you get the opportunity to be on the same platform and talk to them.
Be a Digital Marketer
Marketing on digital platforms is a whole different world.
Digital Marketers usually tend to specialize in their niche, instead of mastering all the different fields. You should just get a basic understanding of the role each of these step plays and then pick one that you want to master. Just like Neil Patel is known for SEO, Russell Brunson is known for Funnels, pick 1 step that you want to master and really nail it down.
You still need to know your ABCs before you start Shakespearian Sonnets!
Don’t skip through this next bit. It’s kinda important!
Different Aspects of Digital Marketing
These are some of the skills you will have to learn and keep polishing as your life depends on it.
Well, not your life but your career-
#1 Display Marketing
Think of the advertisements you see in the newspaper.
Display Marketing is quite similar to that.
These are graphical advertisements that you see on the online, charged based on the goals you set for your campaigns.
Some of the most common methods are Costs-
- Per Click or CPC
- Per Thousand people reached or CPM
- Per Lead Generates or CPLThis is one of the most useful methods of advertisements on the digital medium because it allows you to reach your target group directly, on various mediums (Phone/PC). It is interactive and can also monitor the effectiveness of your campaign.
Imagine you are with a high-end cosmetic brand. If you had to advertise in print, you’d probably put your advertisements in some Fashion and Lifestyle Magazines?
Maybe, Vogue, Elle, and Cosmopolitan?
You’d not put it in the newspaper because the newspaper reaches a much more general audience.
These magazines are subscribed mostly by a more premium audience who are more interested in the trends of Fashion and Lifestyle.
Hence, your target audience.
Similarly, when using display advertisements on the digital media, you can actively select the websites your advertisements would appear on, book the spots where you want your advertisements to show, and reach your desired target group.
#2 Monitoring and Analytics
Digital Marketing as a field is more result-driven than traditional marketing.
The aim is to be able to monitor and analyze what works for your company and how well it is working so that you can tweak it or repeat it.
Everything is measured by the bottom line.
Digital marketing as a medium provides a lot of data, removing the need for assumptions.
You obviously need to know and understand these numbers so that you can get insights on what works for you and what does not.
There are many different parts of monitoring and analytics ranging from web analytics to social media and advertisement analytics, social listening, and much more.
Not sure if you like working with numbers?
Better get used to it. This is one aspect of digital marketing that you cannot ignore.
You don’t have to be a specialist, but you do need to have a basic understanding of the metrics.
It’s important so that you can deliver your best in your niche.
Be it content writing or web development, you will not be able to run away from numbers.
It will be faster and easier for you to just take a little bit of time to understand them and start putting them to use to deliver your best results.
SEO or Search Engine Optimization and SEM or Search Engine Marketing are both other important aspects of digital marketing.
Let’s take a second to understand what it is so that it will make more sense.SEO means using different methods of optimization to make your website rank higher when someone searches for something online.
In simple terms, certain keywords are used multiple times, and the website is made better in terms of their overall experience for users and originality.
So, when someone searched for the keywords or related topics on google, the website is ranked higher than its other competitors.
The higher you rank, the more chances you have of people visiting your website.
However, all of this is organic, that means you don’t have to pay a penny to google to make your website rank higher, you only have to make your pages better.SEM on the other hand is a form of advertisement, where you buy space for your website on the search engine result page. You can pay for your website to be ranked first by bidding on keywords that would be of relevance to you or your competitors. You pay your bidding amount for every click you receive from these paid rankings.
#4 Social Media Management
Think of your social media accounts as a representation of your brand in the online world.
Every post, comment, and advertisement on your social media channels is an extension of your brand’s personality.
Conducting yourself as a brand on social media platforms is not an easy task.
One wrong move and you could easily ruin your brand.
You have to make sure that everything you do aligns with the voice of the brand you are creating.
It allows you to engage with your audience, expand your reach, and also ensure that you can maintain a positive image.
With the help of your social media channels, you can build the reputation of your brand and also build a community for your brand; a group of people who follow you because they want to know what you’re up to.
Check out our blog “5 Epic Brand Fails on Social Media & What You Can Learn From Them?” to know about some of the biggest mistakes made by iconic global brands on social media and what you can learn from them so that you don't make the same mistakes for yourself.
Wanna get some coffee? This might be the best time, because after this comes the gold!
#5 Digital Advertising
How much of your time is spent on Facebook, Instagram, YouTube, Twitter, WhatsApp, Snapchat, and a zillion other platforms out there?
Since you spend so much time online, it was only natural that the brands had to follow. Hence, the beginning of advertising on all of these platforms.
However, some of these ads are more subtle, they appear just like any other post you’d scroll across. The only thing that makes it different, is the tiny sponsored tag which shows that they were paid for, for you to see.
But what makes it so useful?
The fact that you can target each campaign to meet your specific target audience.
This means that you can craft your communication especially for the people you are targeting and not hope that one copy will fit all.
You also save a tonne of money because you eliminate all the people who don’t even fall in your target group.
Facebook and YouTube ads allows you to run hyper targeted ads, hence your ad only shows up to people who are likely to take action in it. If you wonder how this can even happen, facebook and Google’s algorithm are smart enough and they do everything possible to get the best result for you. In our Free Digital Marketing Course, we talk in details about how to get results from Facebook and YouTube ads.
#6 Lead Generation
The goal of any business at the end of the day is to make a profit.
But, how are you going to drum up business without reaching out to new prospects?The simplest way to explain ‘Lead’ is a new person who comes in contact with your company or business and may also be interested in purchasing your product.
Basically, they are prospective customers who need to start interacting with the brand to be led to the final purchase stage.
There are so many different ways to generate leads online, some of them being-
a. Through website forms
You can add forms to websites, so that visitors can share their details, generating leads for you!
Wondering why someone would give you their contact details?
You could always offer an incentive?
Discount coupons, sign up bonus, anything that will be valuable to your audience and make them want to share their details to get those benefits.
b. Paid Advertising
Facebook, YouTube and LinkedIn are amazing at generating leads for your business. While facebook and YouTube helps you generate B2C leads, LinkedIn is more for B2B leads.
You could guide them to your form page or a page that offers incentives when they sign up. One of the things you can do to generate leads is, create specialized landing pages that will redirect the audience members to your desired pages.
c. Through E-Mail Referrals
How many times have you received emails with referral codes?
What happens here is that you take your existing customer database and use them to reach more people. You give them discount coupons, referral codes, etc. to promote your brand.
And help you get in touch with more similar minded people who would be interested in your services.
d. Through Social Media
It is useful not just for interaction with your existing audience but also for reaching new audience bases.
You can generate leads by engaging with like-minded groups, pages, and even cold message people who would fall in your relevant target group.
#7 Content Creation and Marketing
Think of content to be the foundation of most of your digital marketing activities.
Content Creation and Marketing are two sides of the same coin.
Together they can make any venture successful.
Think about how you want to convey yourself to someone?
Everything we say, we do, we write; is Content!
It is important to understand that the content you put out there to build your brand/business plays a major role in the final decision of the customers.
Content Creation and Marketing when used effectively can help you interact and engage with your audience. It can also help you generate more leads and sell. It is useful to keep your audience updated with the news of the industry and ensure that regular interaction will help them remember you better when the time for purchase comes.
#8 E-Mail Marketing
E-Mail marketing is one of the most important touch points available to a digital marketer.
If done correctly, it gives you a way to interact with your customers directly, personally, and in a budget-friendly manner.
If you have an active email account, we are sure you have noticed the flood of emails you receive every day from brands whose services you have incurred in the past.
This is because once you signed up for it and they got your contact details, they are trying to maintain a string of communication to ensure that when the time comes, you’d immediately think of them for your requirements.
Now, keep in mind, you don’t want to be sending so many emails that your audience gets annoyed and marks you as a spammer.
The goal is to ensure you pop up in their inbox every once in a while, with an offer so compelling that they would be forced to open the mail and check it out.
Most of the time, people just read the subject line and decide whether the mail is going to be of relevance to them or not.
So make each word count. Make it interactive and exciting.
And never use click baits. You’ll head straight to the trash bin if you do.
#9 Web Development
What is the point of working on promoting yourself online if you don’t even have a legitimate website to guide your audience to?
A website is like a brick and mortar shop in the online world.
A website legitimizes your business.
You can have business only from social media channels, but a website adds more authenticity to it.
Ideally, all your marketing activities on the digital medium should ultimately guide people to your website where they can get more information about you, go through your work, and ultimately respond with the actions you desired them to take.
#10 Online Reputation Management
Do you look for reviews and recommendations online before trying out anything new?
Have you gone to Zomato and checked the ratings of a restaurant and the reviews they got making any decisions?
Have you gone to amazon.in and checked the reviews a product received before buying it for yourself?
Have you Googled a company before applying to them or hiring them as consultants, to know about their reputation?If your answer to these questions was Yes; surely you understand how important it is to manage your reputation online.
While the advent of digital media has brought about so many new ways we can reach out to our customers, it is a two-way street.
One mistake from your end and your customers can also go online and soil your reputation. Therefore, it is extremely important to ensure that all your customers are acknowledged and responded to.
Go ahead and thank the customers who are appreciating you. Take the time out, to apologize and acknowledge the problems that your dissatisfied customers might be facing.
You have to make sure that you are always monitoring your social media accounts and listening for both positive and negative comments you might receive.
Acknowledge. Appreciate or Apologize. And Move On. But NEVER Ignore.
Congratulations! You made it to this point. There would have been times where it felt like too much information.
But to be honest, we have only scratched the surface.
How to create a demand for yourself?
There are a lot of skills that a Digital Marketer needs. Obviously, it is not possible for you to master each and every single one of them.
However, there are a few golden combinations which will help you become a Digital Marketing expert.
The front runner is the ability to not just manage paid ad campaigns but to also make them work.
Didn’t get it?
One of the biggest challenges for a paid advertising campaign is not the filters you set to reach your target audience but the offer itself.
If what you are offering doesn’t add value to your audience, it won’t matter how great your creatives are or your ad campaign is. The campaign will not work!
On the other hand, if what you offer is of so much value that your audience just can't resist, you will be able to reach your goals, no matter what.
What is it that is going to make you stand out from the crowd of wannabe digital marketers?
You have to offer something extra! But what will that niche be for you?
Learn how to successfully implement your advertisements on FaceBook and YouTube.
Understand how to craft an offer that your audience will just not be able to refuse.
How to guide your customers from being unaware of you to becoming raving fans of your product or service?
How to generate more business by spending less money?
Believe it or not, these tricks will be helpful whether you are a freelancer, fresher or a well seasoned professional looking to expand their skills or venture out into something new.
If you are able to master these, you will be able to successfully grow in your career, charge your clients fairly well and also justify the increments you want at work.
You’ve finally done it.
It was definitely long, but hopefully worth it as well.
But, we are not yet done adding value to you!
In case you were wondering where the starting point of your journey to success as a digital marketer is?
We have a full roadmap!
Check out our DIGITAL MARKETING SUCCESS COURSE to discover how we have helped our clients drum up business 3x their investment of ads.
Go ahead and start exploring!Pro Tip: Don’t be afraid of failing. Implement what you learn and soon it will become instinctive. Remember failure is a part of learning, if you don't fail you will not learn.