How about warming your chair and breaking the bank? Well, not literally but if working from the safety and comfort of your home on your own is your thing, let us help you ditch that cubicle and get rid of your boss. Here is how you can work your way to a 6 digit income through Digital Marketing from your home!
Digital Marketing is arguably the most sought-after skill these days and if you have been looking to know more about it or understand how it could work for you. Here is how we can help you.
It does not matter if you are retired or a housewife or still a student, if you can devote a few hours a day, every day, and have the desire to be your own boss.
At Marketing lab, we have devised and revised a 7 step roadmap to a 6 digit income for upcoming “DIGIPRENEURS” like You.
1. GET YOUR BASICS RIGHT
Sounds boring? Can’t wait to move to the next point? This is where most people get wrong or if I may say, start the habit of getting it wrong. Tricking your prospects to buy from you, taking undue advantage of the market and selling at inflated prices, or making a few hundred or thousands here and there is not Digital Marketing.
Digital Marketing is about enabling a transformation, taking your prospects from not so desirable to a desirable state.
Be it Social Media Marketing, Content Marketing, Email Marketing, or Copywriting. Anything or Everything is aimed at enabling that “transformation”.
People are different and at different stages of a customer value journey. If you are ignorant of your target audience. No matter how hard you try, you are not likely to get results.
It’s something like no matter how amazingly you propose to your woman, you are only going to freak her out if it is your first date!
And if you are too slow, you might just end up getting friend-zoned 😉
2. CREATE A WINNING STRATEGY OR A SUCCESSFUL SALES FUNNEL
Picking up from the example of proposing to your woman on the first date, it will be easy to remember that there are “steps and stages” you follow in a relationship. This relationship where you convert an ice-cold prospect into a raving fan is called Customer Journey Lifecycle. The 8 steps of this journey lifecycle decide if the customer dumps your product or takes it home.
It would not be an exaggeration to say that a SALES FUNNEL is indispensable to a successful sales system. In most simple words, a sales funnel puts up together a combination of sales tools, content, emails, ad copies, etc for prospects at different stages of the customer value journey.
Let’s face it, Digital Marketing is complex! A well-designed SALES FUNNEL MAKES IT SIMPLE.
3. MAKE AN OFFER THEY CAN’T REFUSE
NO, I was not referring to slashing your prices by 90% ☺
That does not work!
As I have stressed people don’t buy your products, they buy the “transformation”.
A good offer consists of :
A BIG PROMISE!
A big promise of Transformation. It promises to take your prospect from Point A to Point B.
A PAYMENT PLAN
It is always subjective but EMI and other flexi plans seem to always work.
ADD A BONUS
Who does not love a bonus? Just make sure it’s relevant and valuable.
REVERSE THE RISK
It’s sad but no matter what you do, there is always a risk that the prospect may not be satisfied. Reversing the risk for the client can be done either by FREE TRIALS OR A friendly REFUND POLICY.
4. 6 CORE ELEMENTS OF A SUCCESSFUL FACEBOOK ADS CAMPAIGN
Arguably the most used platform and also the most versatile platform will continue to grow as more than 50% of local businesses that are still to go online join Facebook. So Facebook continues to be at the heart of ad selling for times to come.
SETUP YOUR STRATEGY
No plan is a success without a defined goal, always have a clear goal. An ideal Facebook strategy should have 3 things
How to attract new customers?
How to make a small sale or engagement with customers?
How to Sell your core high-value offer?
2.PLACE PIXEL PROPERLY.
3. CHOOSE THE RIGHT AUDIENCE.
4. CREATE A COMPELLING AD COPY.
5. CREATE MAGNETIC VISUALS.
6. SET UP THE AD IN BUSINESS MANAGER
5. HOW TO SUCCEED WITH YOUTUBE ADS
YouTube Ads are fast emerging as an alternative to Facebook ads and come in really handy for a Marketer who wants to do the best for their clients.
Let us look into elements of an ideal YouTube Campaign
What is the goal? New subscribers or Increased Traffic to Landing Pages?
The VIDEO SCRIPT
You get 3-5 seconds to hook your audience for the next 30 seconds. To identify a strong HOOK so that they do not skip your ads.
Here is what a STRONG HOOK should be the answer
Who is it for?
What specific pain point are you solving for them?
What transformation can they possibly experience?
Why should they watch your ad and not skip it?
An Ideal YouTube Ad copy format should look something like this
Mention the “HOOK”
Call out who the AD is for?
Describe the benefits of your offer.
Call to Action 1
Social Proof or Results
Call to Action 2
YouTube Reaches 1.3 billion people but has less than 1/6th of the marketers as compared to Facebook. It is way more lenient and cheaper when compared to Facebook. Videos can be made to express more emotions and pass more information and engage better than texts in general.
Hence, A successful DigiPreneur should master YouTube Ads as well.
6. KEY ELEMENTS OF LANDING PAGES
LANDING PAGES are practically the pages that drive prospects to opt-in or purchase.
OPT-IN is when a landing page visitor gives their email address in return for a lead magnet, discount, newsletter, etc.
A PURCHASE is when a visitor buys a product, making them a paying customer.
A Good Landing page should always have a GOOD OFFER and a GOOD AUDIENCE.
Here’s are the key elements of a landing page:
USE A VIDEO
HAVE AN AMAZING VALUE PROPOSITION
SELL LIKE HELL
The most important of them all
“ How to sell your services ?”
Yes, it is overly competitive out there and a lot of freelancers are only making it difficult for other freelancers by resorting to cheap tactics and unprofessional behavior. You are not likely to find enough business unless you don’t position yourself and stand out in the ocean of freelancers.
Following are the 4 Tips to land a prospective client :
Address the needs of the clients.
Every client has a different situation and needs, do your research before you contact them. Here are the 3 steps I would recommend before you contact your client.
- Read their job post
Yes, don’t just DM them that you can help. That is just silly.
Understand their needs
Basic but true, people are tired of explaining their needs to everyone. Take some time to understand the “real problem”.
Craft a Solution.
It takes 30-60 minutes, but imagine how this differentiates you from those dozens of “hey, I can help you !” messages. It makes the client foresee the value you can add to their business.
Follow a 70-30 rule on the sales call.
The 70/30 rule simply means that you let the prospect do 70% of the talking. Be more of a listener but ask the right questions, answer in their language that confirms the problem they just told you about. This creates a buying atmosphere and not a selling atmosphere.
This is the biggest struggle in the selling process. Understand the difference between objections and brush-offs. While Brush offs are just a way of avoiding you, Objections are genuine and can be actually good for you, it can be of 4 types
Lack of Budget.
This is the most common objection and arises due to financial risk, as every product or service involves a certain risk. You may want to remind them of the “Value”.This might convince your clients that there is enough reward to justify the risk.
Lack of Trust.
Most likely to face this objection, if the prospect does not know you enough. Do not forget to mention your authority in the market, testimonials, and double down on the value you can add to their business.
Lack of Need.
Try asking better open-ended questions to understand the client’s exact pain points and evaluate their needs and if you find it fits, use it to demonstrate the value.
Lack of Urgency
Make sure if it is a real objection or your client is just brushing you off, try asking about the competing priorities and find out the real pain points if any. Try to explain how this could help them now or later.
If everything fails, schedule a follow-up call or meeting for later.
7. CREATE A WINNING PROPOSAL
Once you have had a “Good Call” is not the time to relax and take things for granted. This is the time to write an excellent proposal. It reconfirms your agreement and mentions your starting date and remuneration. Here are the 4 categories of content that a winning proposal should have.
Prove you understood the problem/need of the client.
Restating the problems or the needs of the client assures them that you have actually understood them.
A Recommendation for a specific approach, program, system design, or application that will solve the problem and produce positive results.
Talking all about your services is not enough, you should always come from an angle that they need something and your service just provides that.
A Compelling reason to choose you!
Or Your USP.
Evidence of your ability to deliver on time and budget.
Tall promises mean nothing if they do not believe you. Sharing achievements and testimonials build confidence with the prospects.
If your proposal consists of all the above 4, you are quite likely to land a client.
Getting to a 6 digit salary might take years of training, experience, and slogging but only if you stick to the above basics right, it is very much achievable.
So, if you aim to achieve Rs 100,000 or $1500, you need to make $375 a week or get 4 low-paying clients to pay you $375 a month. If that sounds too far-fetched, there is something to give you that push.
.According to Payscale.com, the average salary of an entry-level Digital marketing manager is $56,765.
.According to Salary.com, the average salary of a mid-level digital marketing manager is around $85,541 and $122,729.
.According to Glassdoor.com, Senior-level digital marketing managers earn more than $187,000.
Specializing in a specific area such as Web development, Designing, or Copywriting only insures your income further.
In case you are wondering, ”Why to stop at a 6 digit income then?”
You are totally right, the time is right and it is only set to get better!
My Name is Mintu Jha, I have had the privilege to work in this industry for 7 years and spend more than 6 million dollars on behalf of my clients, It was a hell of a ride! I am on a mission to create 10000 DIGIPRENEURS and share everything I learned over time. Other than teaching the 7 Step Roadmap to 6 digit Income,
I will be giving away lifetime access to my exclusive DIGITAL MARKETING GROUP!
Course completion certificate issued on completion of all the modules.
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