Have you started a new business? Well first, congratulations but now you are thinking “Where shall I market it?”
You are probably thinking of marketing in newspapers, television or something along the same lines. But what about the ads you see while scrolling Facebook or while watching YouTube? Yes, you guessed it right. I’m talking about Facebook and YouTube ads.
We all know the humongous power of paid Ads. As stated in our previous blogs also they are one of the best ways of marketing your product.
Choosing the right marketing platform is absolutely crucial for any business. It can become the thing that takes you to new heights or drops you deep down. Two of the best platforms for paid ads are YouTube and Facebook. But which one to choose? Both of them have their own pros and cons. Today, let’s settle this debate once and for all.
Let’s be clear about something. I am in no way suggesting that pick one and ditch the other. Speaking from experience, you need to learn both if you want to be a successful freelancer and let your client decide which direction they want to go.
Here’s an example. If your client is happy with the results they are getting on Facebook, that’s great. However, if they are complaining that the costs are increasing, suggest them a YouTube ad. That is why it is absolutely essential to learn and master both skills.
With that said it let’s begin. YouTube vs Facebook. Ready? Fight!
1. Placement of Ads.
YouTube provides you with two options. In-stream display and On-stream display. Let me clarify this for you.
If you choose the in-stream display option, the ads will be played in the beginning or in the middle of the video. Yep, those ads which you are desperate to skip while watching your favourite video. The ads enable the viewer to skip after five seconds.
On-stream ads are shown outside the video you are watching and are only played when someone clicks on them.
On the blue side, Facebook ads are always shown in the middle or at particular checkpoints of the video you are watching. Also, Facebook provides you with an option of placing the ads on the users’ timeline.
Therefore, in this segment both of them take a point as both of them come with their own advantages which are applicable to different niches. So,
2. Ease of implementation
Facebook takes the win here for a few reasons. Here they are:
Not a lot of preparation is needed.
Low entry barrier.
Unlike YouTube, simple images can be used in Facebook ads as it is not necessary for the ad to be in video format.
The ads can easily be made profitable especially for start-ups with a small budget.
If we talk about YouTube, making a video and editing a video is time consuming, tiresome and also sometimes expensive. That definitely does not mean that you go out and spend $1000 on expensive equipment. That’s a huge no. Some of the best YouTube videos are made with just a phone.
Overall, Facebook ads are relatively easy to implement.
Many people from the industry think that Facebook ads are getting overly saturated and no matter how good your ad copy or creative, there is a high chance that it may not work.
We are not saying that your strategy is wrong but it’s just that the competition is high on Facebook.
Here’s how Facebook determines the ad cost. Let's say for example you’re running an ad for a gym in Connaught Place, Delhi. Let's say within a 2-kilometre radius, there are 11 more gyms and 7 of them are running ads that are targeting the same location. Now, Facebook knows that this is a very competitive market and they will increase the advertising cost.
Facebook is also said to have 6 times more advertisers than YouTube.
So, YouTube takes the win here.
Let me put a caution here. Although we are keeping a score for both platforms you should learn the concepts of both the platforms if you are an aspiring digital marketing expert and you should try to run ads on both platforms if you are aspiring for profits of your brand.
4. Rules & Suspensions
Facebook has a dark history of suspending and banning accounts for no reason whatsoever.
Imagine this. You have spent the same money on your Facebook ads and you went to sleep with high hopes. The next morning you make up, grab your coffee, check your email and BOOM! Your account has been banned.
At this point, it is perfectly fine if you want to throw your computer out of the window.
Google or YouTube in this case is a bit more lenient in such cases. That doesn’t mean you post anything you want and they won’t do anything. If you don’t abide by their guidelines you will get banned. You are safe as long as you play by the rules.
The worst part is, if your account gets banned the algorithm resets itself, kills the momentum and you have to start everything from scratch.
We can safely say that both of the platforms will ban you if you go against their guidelines. But since it doesn't ban your account out of nowhere and hence YouTube takes the win here.
5. Inventory & Audience
Let’s understand the types of audience present on both platforms before making a decision. People on Facebook are looking for something in particular or are just simply scrolling hoping to find something that excites them. We can safely say that they are in the beginning stage of exploration. They are not yet aware of their problems yet.
Well, YouTube is somewhat different. People usually come here to find a solution for their problem. In general, they are more aware of their problems than the audience on Facebook.
But here’s the catch. You need to target both the types of customers for maximum profit and hence you need to market on both the platforms. It is absolutely safe to say that both of them take a point here.
Let’s say you have an ad campaign which has been performing good for a while now and you are happy with the results.
Now both of the platforms allow scaling. But Facebook has a catch. If you start scaling on Facebook, it becomes difficult after a particular point of time as the cost per acquisition keeps going up. This is a deal breaker for most of the new companies as they are tight on budget.
YouTube is a little bit different. You can easily scale on YouTube without worrying about the cost of acquisition going up.
Due to this very reason we have to give YouTube the point.
Here are the final scores after a brief comparison.
Wait what? YouTube wins? No, Absolutely not. No one wins here. Both of them are equally important.
It may seem that YouTube is a better platform and you might feel that you are better off working only on YouTube. Trust me, if you are going in this direction you are making a blunder. You cannot be more wrong and you are doomed to fail.
As stated earlier, you need to learn both for maximum profits. All brands, big or small, need to market on both of the platforms if they want to stay in the game and win big.
Think of this situation. You are marketing on one of the platforms and one fine day something happens and the platform is no more or let’s just say your ads simply stopped working. Just like that you have lost all your momentum and your all your plans go in vain. A real-life example would be TikTok which was recently banned by the government of India.
That is why it is absolutely necessary to market on as many platforms as possible.
At the end, it all boils down to your ad type and the structure of your marketing funnel. We would highly recommend to go through the metrics given above before making a final decision.
To find out more about how we can help your business grow in the most cost-effective manner, schedule your free call today!