The Space Lines is a contemporary apparel brand that blends modern design with everyday comfort. With a growing collection of fashion-forward pieces, the brand appeals to style-conscious audiences who seek quality, individuality, and purpose in what they wear.
When they approached us, their performance marketing efforts lacked structure, strategic direction, and creative diversity — resulting in underutilized spend and inconsistent results. Our challenge was to bring a well-defined strategy, leverage creatives at scale, and turn their ad account into a growth engine.
The Space Lines came to us with no clear campaign strategy, fragmented targeting, and a poorly structured ad account. There were no defined performance goals or audience segmentation, and creatives lacked focus.
Our objective was to:
Our strategy focused on creative depth, performance structure, and strategic segmentation:
1️⃣ Creative & Catalog Segmentation
We allocated dedicated budgets for catalog and creative campaigns, ensuring balance between performance and discovery.
2️⃣ ROAS-Driven Campaign Setup
Implemented ROAS goal and cost cap campaigns to efficiently control CAC and improve revenue predictability.
3️⃣ Geo-Focused Campaigns
Launched city-level campaigns focused on top-performing regions to improve local relevance and conversion rates.
4️⃣ Aggressive Audience Testing
Tested a wide range of audience cohorts, then doubled down on top performers through PDP-based campaigns with creatives.
5️⃣ Collection-Specific Strategy
Out of 20+ collections, we identified the top 5 high-performing ones and launched dedicated campaigns around them.
6️⃣ Cultural & Moment Marketing
Executed unique campaigns like a Valentine’s Day activation focused on self-love and women empowerment, diverging from the usual sale-driven messaging.
7️⃣ Retention Marketing
Leveraged WhatsApp and Facebook remarketing for previous customers during new collection drops (every 3 months), using custom creatives to drive repeat sales.
8️⃣ Creative at Scale
In the last 6 months alone:
The transformation has been powerful and performance-backed:
✅ Revenue Growth
✅ ROAS Stability
✅ Ad Spend Growth
✅ Creative-Led Growth Engine
From a brand with scattered efforts and under-leveraged potential, The Space Lines has emerged as a structured, performance-led apparel label powered by data, storytelling, and creative scale. This journey proves that with the right strategy and execution, apparel brands can achieve sustainable growth — not just in revenue, but in brand equity and customer love.
The Space Lines came to us with no clear campaign strategy, fragmented targeting, and a poorly structured ad account. There were no defined performance goals or audience segmentation, and creatives lacked focus.
Our objective was to:
Our strategy focused on creative depth, performance structure, and strategic segmentation:
1️⃣ Creative & Catalog Segmentation
We allocated dedicated budgets for catalog and creative campaigns, ensuring balance between performance and discovery.
2️⃣ ROAS-Driven Campaign Setup
Implemented ROAS goal and cost cap campaigns to efficiently control CAC and improve revenue predictability.
3️⃣ Geo-Focused Campaigns
Launched city-level campaigns focused on top-performing regions to improve local relevance and conversion rates.
4️⃣ Aggressive Audience Testing
Tested a wide range of audience cohorts, then doubled down on top performers through PDP-based campaigns with creatives.
5️⃣ Collection-Specific Strategy
Out of 20+ collections, we identified the top 5 high-performing ones and launched dedicated campaigns around them.
6️⃣ Cultural & Moment Marketing
Executed unique campaigns like a Valentine’s Day activation focused on self-love and women empowerment, diverging from the usual sale-driven messaging.
7️⃣ Retention Marketing
Leveraged WhatsApp and Facebook remarketing for previous customers during new collection drops (every 3 months), using custom creatives to drive repeat sales.
8️⃣ Creative at Scale
In the last 6 months alone:
I’m okay with getting emails and having that activity tracked to improve my experience.
