Omay Foods, a premium snacking brand, faced a unique challenge: capitalizing on peak seasonal demand while maintaining steady sales year-round. Their snacking products had strong appeal, but demand spikes were tied closely to gifting occasions, particularly during festivals.
Our goal was to maximize revenue through gifting-focused campaigns while ensuring stock availability and sustained ROAS, even in fluctuating demand cycles.
We structured our marketing efforts around the gifting segment, ensuring high-impact campaigns during key festival periods:
✅ Corporate & Festival Gifting Focus – Instead of generic ad campaigns, we emphasized corporate gifting and festival-driven demand, tapping into bulk orders and premium gifting preferences.
✅ High-Demand Festival Campaigns – We identified and executed dedicated campaigns for Rakhi, Diwali, and Holi, which proved to be the strongest revenue drivers.
✅ Aggressive Diwali Push – We ran a high-performing Diwali campaign but had to stop 8 days before Diwali due to stock shortages—a testament to the campaign’s overwhelming success.
✅ ROAS-Optimized Scaling – Despite a temporary drop in ROAS, we continued pushing Diwali campaigns to maximize visibility and capitalize on demand surges.
The strategic shift delivered impressive growth and profitability:
Our goal was to maximize revenue through gifting-focused campaigns while ensuring stock availability and sustained ROAS, even in fluctuating demand cycles.
We structured our marketing efforts around the gifting segment, ensuring high-impact campaigns during key festival periods:
✅ Corporate & Festival Gifting Focus – Instead of generic ad campaigns, we emphasized corporate gifting and festival-driven demand, tapping into bulk orders and premium gifting preferences.
✅ High-Demand Festival Campaigns – We identified and executed dedicated campaigns for Rakhi, Diwali, and Holi, which proved to be the strongest revenue drivers.
✅ Aggressive Diwali Push – We ran a high-performing Diwali campaign but had to stop 8 days before Diwali due to stock shortages—a testament to the campaign’s overwhelming success.
✅ ROAS-Optimized Scaling – Despite a temporary drop in ROAS, we continued pushing Diwali campaigns to maximize visibility and capitalize on demand surges.
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