Avoca is a premium cold-pressed avocado oil brand focused on holistic health and clean living. Despite having a high-quality product with broad applications in cooking, skincare, and wellness, the brand had never ventured into performance marketing before. When they approached us in August, their revenue was stagnant at ₹1L/month, with minimal digital presence and no structured funnel to drive growth.
Avoca came to us with zero history of paid marketing, no retargeting funnels, and an under-optimized website. Our goal was to build their D2C growth engine from the ground up.
Our objective was to:
The Strategy
We approached Avoca’s growth with full-funnel structuring, creative experimentation, and website optimization:
1️⃣ Performance Marketing Launch
Starting with a modest budget, we built the entire ad account structure — testing campaign types, audience segments, and funnel strategies. In the first month, we achieved a modest 1.3x ROAS while laying the foundation for scale.
2️⃣ Creative Diversification for a Single SKU
To avoid fatigue and expand use cases, we tested multiple creative angles:
3️⃣ Abandoned Checkout Strategy
We noticed a high rate of cart abandonment in the early months. Introducing a 10% prepaid discount significantly improved conversions and brought more predictable revenue flow.
4️⃣ Landing Page Creation
We built a focused landing page targeting skincare and wellness-conscious users, optimizing for AOV and prepaid conversions. Product education, ingredient transparency, and use-case visuals were prioritized.
5️⃣ Website Optimization
The core website was revamped with enhanced product imagery, reviews, FAQ sections, and faster checkout experience — increasing both trust and ease of purchase.
Avoca’s first-ever performance campaign turned into a success story within months:
✅ ROAS Growth
ROAS grew from 1.3x in August to 4.5x by February, proving strong product-market fit and funnel efficiency
✅ Ad Spend Growth
Ad budget scaled from ₹1L to ₹5L/month, with no dip in performance
✅ Revenue Growth
Monthly revenue jumped from ₹1L to ₹7L, led by better conversions and repeat customers
✅ Checkout Conversions
10% prepaid discount offer helped reduce abandoned carts and increase upfront revenue
✅ Creative Strategy
Despite being a single-SKU brand, multi-angle creatives + UGCs helped us keep messaging fresh and audience interest high
Conclusion
From zero marketing history to building a 7-figure revenue engine, Avoca’s journey proves that even single-SKU brands can scale sustainably with the right strategy. By combining smart funnel structuring, powerful storytelling, and optimization across touchpoints — Avoca is now not just selling oil, but a healthier lifestyle.
Avoca came to us with zero history of paid marketing, no retargeting funnels, and an under-optimized website. Our goal was to build their D2C growth engine from the ground up.
Our objective was to:
The Strategy
We approached Avoca’s growth with full-funnel structuring, creative experimentation, and website optimization:
1️⃣ Performance Marketing Launch
Starting with a modest budget, we built the entire ad account structure — testing campaign types, audience segments, and funnel strategies. In the first month, we achieved a modest 1.3x ROAS while laying the foundation for scale.
2️⃣ Creative Diversification for a Single SKU
To avoid fatigue and expand use cases, we tested multiple creative angles:
3️⃣ Abandoned Checkout Strategy
We noticed a high rate of cart abandonment in the early months. Introducing a 10% prepaid discount significantly improved conversions and brought more predictable revenue flow.
4️⃣ Landing Page Creation
We built a focused landing page targeting skincare and wellness-conscious users, optimizing for AOV and prepaid conversions. Product education, ingredient transparency, and use-case visuals were prioritized.
5️⃣ Website Optimization
The core website was revamped with enhanced product imagery, reviews, FAQ sections, and faster checkout experience — increasing both trust and ease of purchase.
I’m okay with getting emails and having that activity tracked to improve my experience.
