Proven 4-Step Process to Generate High-Quality Real Estate Leads

Most people become a realtor with an expectation of having a lot of time, working their own hours and making a dream income. However, without the right strategy, many realtors soon become out of the inventory, and gone are the days when you can just rely on leads from word-of-mouth and referrals.

As per ARELLO (Association of Real Estate License Law Officials), there are more than 2 million active realtor licenses in the US. Most realtors have a perception that real estate involves opening the doors and negotiating deals. However, as a realtor, you’ll have to find people who can walk past your door, AKA, the buyer and seller leads. 

Attending networking events is great, you might get some referrals once-in-a-while, but certainly, it won’t be enough to keep your pipeline full. So, what can you do?

Follow a System That Generates Leads On-Demand.

Yes, through an effective marketing system, you can fill your sales pipeline without attending the networking events that most realtors don’t even want to go to.

Now if you are a Real Estate Agent you will definitely agree with the next statement.

Real Estate Does Not Mean Easy Money.

Real Estate as a profession can be extremely rewarding in the long run. But when you are just starting out it can also be quite taxing.

You see, like any other industry your initial phase is going to be full of struggles. You may not make a lot of commissions in the beginning and you may have to work hard and long hours to build your own brand and clientele.

How do you succeed?

As an agent, the core variable to your ultimate success is the clients you have.  The more clients you have- be it people looking to buy, or sell, or invest; the more you will ultimately be able to succeed.

You will ultimately be able to show you have given so many people the home they dreamt of.
And who knows, if they are really happy with your service, they might come to you again in the future and recommend you to all their connections too.

Needless to say, you have to be very good at what you do and make sure that your clients are satisfied at the end of the day.

They have the power to influence your brand positively as well as negatively.

All this talk about clients, but where will they come from?

Building your clientele

This is not something that happens overnight.
Any realtor can vouch for the fact that signing on new clients is a continuous process.

You cannot stop acquiring new clients once you have built a certain number on your list.

Real Estate is a field where once your customers have bought a house, they will not be buying again for some time. So, your repeat customer ratio might be low.
Which is why acquiring new clients is a constant job.

Referrals are good, but the clients are not going to fall into your laps that easily.


I know folks who have been realtors for 20 years and after not being able to generate leads, they start some random thing like boosting a post and spending $$ to get some page likes.

After working with realtors in the US and UK and having generated over 12K leads, we have put forth a 4 step system that consistently generates leads for your business, even while you sleep.

Where can you start?

We have quite a few clients of our own who are Real Estate Agents. We have helped them generate buyer and seller leads for growing their businesses.

And, that is exactly where you need to start too.

Whether you are a well-seasoned professional, a fresher or an aspirer. What we are about to share, is a tried and tested method for generating Leads that will help you acquire more new clients for your business.

We have developed a simple 4 Step Approach that will help you generate high quality leads for your Real Estate Business.

step 1

Increasing Reach and Building A Brand

Think of awareness as a foundation of all of your marketing efforts. If the foundation is weak, it will lead to low conversion rates for all the following funnel stages. 

The idea here is to get in front of your potential customers. Establish yourself as an industry expert. 

step 2

 Build Awareness

More than 3 Billion people are active on social media across the globe. Nowadays, the competition’s quite fierce. 

You’ll have to spend a huge amount of your valuable time and effort in order to make sure that you are delivering the best possible content for your audience. That’s the only way you will be able to create awareness on social media. 

step 3

Generate High-Quality Leads

If you are using Social Media Platforms to build awareness about yourself, you can use them to generate leads for your business too. But here’s the catch, most of these leads are cold, you have to plan your advertising campaigns very carefully in order to generate leads which will be relevant. 

You will have to use a lot of filters to make sure you are targeting the right group of people and also make sure that your ads are actually able to guide them down the right path.

step 4

Close the Deal

Developing strategic email & text campaigns allow real estate agents to keep in touch with existing and prospective clients as well as give opportunities to consistently broadcast marketing messages to their email list in bulk.

We cannot stress enough how important it is to build, not only regular newsletters to an existing client database but also to develop email and text drips.

We have created a Free eBook where we break these 4 steps down into greater detail and make it super easy for you to implement. The best part, we don’t even need your email ID.