All businesses want to grow, most make efforts to grow, only a few grow as planned.
As a Digital Marketing Agency, we can ratify that there are more than many ways to conduct or grow a business.
Marketing today, is specificity-oriented. One can cater to the different approaches to present the product or service an enterprise offers, according to specific needs and demands like picking apples off the right ripe.
How can you grow your business? If you’ve already started a business, then you are well on your way to the next logical step: Increasing your reach.
What is meant by “Reach?”
Reach refers to the number of people who know that your business exists. The more your reach is, the higher the number of people who are aware of your enterprise. Growth is directly proportional to the number of people who are aware of your company’s existence. This is essential because these people are your potential customers, as well as your second-hand, word-of-mouth advertisers.
Let us understand 3 things that will help you get a better reach and also do better with that “reach” .
Customer Value Journey (CVJ) or Customer Journey lifecycle
Just like any other natural relationship, your relationship with your customers follows a step-by-step approach.
Understanding “Customer Value Journey” is how you can turn a prospect who is unaware of your business into a raving fan. Its understanding is imperative to growing a business. Proper understanding of this will help you strategize better and make informed decisions in the process.
Skipping the steps might mess things up just like proposing someone on the first date can.
Let us find out the steps:
Awareness
Creating awareness of your brand is only a small stride and is a part of the first tip to growth; treating customers with utmost significance and importance or following the Customer Value Journey (CVJ). This system tactically engineers an affiliation with new prospects and helps to create loyal, recurring customers or clients out of them.
Engagement
Engagement is the second step of the customer value journey, where you have to involve yourselves in conversations with your customers or potential clientele. They have to be kept engrossed perpetually with any media of information or entertainment. This is not a targeted task whose purpose can be finished when it is done, but is something to be done time and again.
Subscription
Due to the mere fact that a prospect has visited your site once or twice or that the person was captivated by some other content of yours doesn’t mean that the same person is invested in your business nor that he has further interest in it. This is why you must get the subject to subscribe, by which the individual or group offers their contact information, thus opening up the possibility of getting in touch with them in the future. This could also work as a form of barter exchange, where you exchange the content, product, or service you offered in return for them being added to your subscriber list as well as your contact list.
Conversion
Step 4 in the CVJ is to evolve the level of connection between the prospect and your business and to carve out a customer. This happens when their trust in your establishment strengthens and when they become prepared to invest their time or money in it.
Excitement
With the freshly reinforced link you’ve created with your new customer, the subsequent move is to preserve the transaction or investment to be fruitful and transform the excitement into affinity and trust. You have to make them remain excited about your business’ mere existence continually.
Ascension
The following stage of the value journey is where your company is nourished with time and money. It is always less efficient to acquire a new customer than to sell to a prevailing customer. This is the stage where you should make the customers become regular and make more purchases, and when your business begins to climb the staircase.
Advocacy
Step 7 is to induce your happiest and loyal customers to advocate for your business. These advocates are individuals who promote your brand mostly in a passive manner; that they react positively when asked about your company and its services.
Promotion
The final step in the CVJ is to spawn promoters for your establishment. Promoters are active speakers of your brand, products, or services, unlike advocates. These promoters can be gained either because of their wonderful experience with your company of which they feel obliged to share or because you have provided them an incentive to do so.
Now make sure you follow these steps with your prospects when you strategize and plan your campaigns .
Value to Your Customers
The second tip that is proven to help you strengthen your business is to provide value to your customers in advance. Most business holders shy away from sharing too much content or data or value .But providing value to your customer before engaging in the business builds up the trust factor. Trust here, works better than money and sets up a strong foundation. A healthy percentage of prospective clients don’t quit if they are humanized and receive value from your enterprise. This could be done in multiple ways including being a tad more hospitable, providing informative content on your blogs, or performing a sales presentation with relevant strategies before getting into contracts.
Do check out our blog on How To Create The Perfect Customer Avatar?
Taking Advantage of the Community
Leveraging the community as a support system would be the third tip to steady growth. Networking with the competition in the marketplace is always is beneficial for you can talk about businesses and help each other out. Most businesses tread the same waters and predictably the roadblocks faced by trades are often the same. This community approach is what essentially helps each of you to continue to be in the arena for years.
There are many platforms out there offering various online marketing groups, business communities. Even a business lunch group counts as a community that can affect your success as a company. Being part of a community, composed of people in similar situations or with similar issues has its perks, your network can help you through your troubles, and you can help them with theirs. A community as such is a great place to discuss the common obstacles and opportunities and also the best place to pitch ideas or collaborate for mutual benefit.
These 3 guidelines if applied in spirit and consistency are sure to bring you desired results.
There are many platforms out there offering various online marketing groups, business communities. Even a business lunch group counts as a community that can affect your success as a company. Being part of a community, composed of people in similar situations or with similar issues has its perks, your network can help you through your troubles, and you can help them with theirs. A community as such is a great place to discuss the common obstacles and opportunities and also the best place to pitch ideas or collaborate for mutual benefit.
These 3 guidelines if applied in spirit and consistency are sure to bring you desired results.
What do you think? let us know in the comments below.
To know how to leverage the online communities better, download our free ebook and videos.
